Raising Standards for
Family-Friendly
Businesses
An independent trust mark for businesses demonstrating their commitment to families.Â
Verified standards
Annual review
Trusted by families
WHY IT MATTERS
Helping families choose
with confidence.
Families want confidence that the businesses they use are committed to providing safe, inclusive and family-friendly experience. Family verified helps business to demonstrate that commitment through an independent assessment process.
For Families
Discovering businesses that have demonstrated their commitment to family-friendly standards.
For Businesses
Demonstrating your commitment to families, build trust and stand out from the competition.
Families expect proof — not just promises.
Many businesses claim to be family-friendly. Few can prove it.
Families are looking for clear, trusted signals that a venue is safe, well-run, and
genuinely suitable.
Family Verified provides that proof genuinely suitable.
What We Do
We independently assess your business against the Family Verified standard — covering safety, staff capability, emergency readiness, and accessibility.
If you meet the standard, you achieve Family Verified status, with additional areas recognised to reflect your full offering.
Our Core Standards
- Family Safety
- Staff Training
- Emergency Readiness
- Accessibility & Inclusion
- Educational Value
What You Receive
- Family Verified badge with unique reference ID
- Digital certification
- Public trust signal for families
- Optional listing on Family Verified
Our Core
Family Safety
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Family Safety
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Emergency Ready
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Accessibility
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Educational
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Family Safety
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How Verification Works
01.
Apply
Submit your application online in just a few simple steps.
02.
Assessment
We assess your evidence against our family-focused standards.
03.
Verification
Achieve verification and receive your badge and unique URN.
04.
Get verified
Show families you’re verified and build greater trust and confidence.
Ready to build trust with families?
Join business across the UK with a commitment to raising standards.